Key Flag Symbol
Kon-Tiki has received the Key Flag Symbol – Domesticity and Responsibility at the Heart of Growth
The 100% Finnish travel agency Kon-Tiki Tours has been awarded the prestigious Key Flag symbol, recognizing Finnish work and service. The Key Flag is granted to companies that provide their services in Finland and employ domestically.
Founded in 1995, Kon-Tiki Tours is a group travel agency specializing in customized theme trips such as cultural, nature, and wellness tours. The company is also a significant domestic player in sports tourism through its Kon-Tiki Sport Travel brand.
The awarding of the Key Flag comes at a time when the economic outlook for the travel industry in Finland is finally improving after a long downturn caused by the COVID-19 pandemic. The war in Ukraine is, above all, a human tragedy, but it has also naturally slowed the recovery of tourism. Although the pandemic years significantly weakened domestic travel businesses, many specialized travel agencies managed to persevere. Kon-Tiki’s extensive experience and expertise in organizing tailored group tours helped the company weather the difficult times.
Kon-Tiki Tours CEO Timo Saranpää comments:
“The challenges of recent years have highlighted the importance of business specialization and customer-oriented service. Our deep expertise in customized group travel has been a decisive success factor during tough times. We believe that specialization and sustainable production are not only the core of our operations but also the key to resilience in global crises.”
The tourism strategy published by the Ministry of Economic Affairs and Employment in June sets an ambitious goal to increase total tourism demand from €16.6 billion to €20 billion by 2028. The strategy emphasizes sustainable development, digitalization, and strengthening a competitive operating environment—areas in which Kon-Tiki Tours has evolved and continues to develop.
Improving economic prospects and the growing potential of tourism offer the Finnish travel sector an opportunity to strengthen its position both domestically and internationally. The Key Flag is a symbol of Finnish quality and responsibility, which can serve as significant competitive advantages in the field.
“The Key Flag is an important recognition for us and a sign that Finnish expertise and service are valued. Emphasizing domesticity builds and enhances trust among our customers,” says Timo Saranpää.
About Kon-Tiki Tours
Kon-Tiki Tours is a group travel agency founded in 1995, dedicated to making travel dreams come true. We organize customized group trips for companies, associations, other organizations, and groups of friends. Our areas of expertise include cultural, nature, wellness, and educational tours, fan trips to sporting events, and specialized forestry and agricultural tours led by Finnish expert guides. Satisfied customers are our pride — we are recommended by 97.7% of our clients! Read more about us.
